About Us
Refillable eco-responsible household and personal care products that work great and radically reduce waste
- Eco-responsible
- Zero waste
- Biodegradable
- Septic tank friendly
- Vegan and cruelty-free
- Allergy friendly
- Made in the U.K.
- Closed-loop system
- Refill in Silverdale or order online
FILL IS FOR EVERYONE WHO’S INTERESTED IN A BETTER WAY TO CLEAN

FILL. CLEAN. REPEAT.
It really is that simple. No need for plastic production, labelling, recycling, landfill
Fill is an independent, family-run British manufacturer that we have worked with for many years. Dan recruited scientists for their green chemistry team who formulate, test and develop Fill products in their own factory. The first time Dan went to visit the labs, he came home with some free samples – this was before Fill, when it was just Ideal Manufacturing. Ever since then we’ve been hooked on their products, their ethics and their thoughtful manufacturing processes. Everything they do is with the environment in mind.
BACKGROUND
Dr Mike Kalli disrupted the traditional commercial laundry detergent industry as a young chemist in the late ‘70s. Taking it a step further, he made the brave decision to formulate and manufacture the products himself, going head-to-head with the ‘big soapers’ at the time. He wanted to ensure consistent supply, quality and total flexibility… and knew he could do it better. Ideal was founded in 1980.
WE'VE GOT CHEMISTRY
In 2008 Mike is joined by his son, Phillip. Together, they have chemistry, passion, a sense of fun and a drive for continuous improvement! Not interested in being the biggest, their aim is to be better all the time, to continue a great British manufacturing story for generations to come.
SUSTAINABILITY
“Fill is for everyone who’s interested in a better way to clean. We set out to create the type of straightforward eco products that we wanted to use, in glass bottles, so they won’t get thrown away.”